Why You Should Worry About the End of Third-Party Cookies

What the "cookiepocalypse" means for creators 🍪

If you’re an online content creator, solopreneur, or business owner, the planned phasing out of third-party cookies by Google and other tech giants by 2023 (sometimes referred to as the “cookiepocalypse”) will require some adjustments in marketing strategy.

What Are Third-Party Cookies? 🍪

Cookies first came onto the scene in 1994 and have played a crucial role in digital marketing ever since.

First-party cookies are pieces of code that have a home base; they’re used to enhance user experience on a particular website by remembering site-specific user preferences. These cookies don’t follow you across the web.

Third party-cookies, on the other hand, are used to track your activity as you navigate from one site to the next.

Third-party cookies are the reason you receive weirdly specific targeted ads for products and services you recently searched for.

For advertisers, third-party cookies are a boon, as they allow businesses to target specific demographics for the purpose of pushing products.

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